Hire Me, I'm Irish?

Yet another example of marketing I don't understand:
We saw a huge white truck with shamrocks painted all over it with the slogan "Gaelic Gutter" and then some small print about never having to clean leaves out of your gutters again.

What does the Gaelic have to do with anything? Are there that many people out there that would make a choice of gutter guards based primarily on ethnic affiliation? Is it a move to distinguish this company from the crowded field of gutter guard installation by making it memorable? I. don't. get. it. (Seems to me that if I were trying to make a point about leaves not getting in the gutter I wouldn't necessarily think a truck with giant, green leaves painted all over it would do the trick. Maybe it's just me.)

After the move, I think I'm going to have to start looking for a paying job. I think I should take marketing specialist off my list of possible career fields. What do you think?
Peace.